In every crisis there is a moment. A dawning, when we realise where we are and what we need to do. There is usually a messenger who encapsulated what life will be like once we achieve our goal.
Last week, Qantas unveiled a simple, rationale and cogent reason for getting vaccinated that immediately resonated with almost every sensible Australian. In just 90 seconds, an ad made on a shoestring budget using Qantas staff reminded us why we travel and what we are missing. Loved ones. Places. Memories. Experiences.
Viewers posted that they cried when they saw it. “I teared up so much after watching this! We can do this Australia, I cannot wait for the world to open up again,” said one. The medical professional applauded the airline for finding the messaging that has illuded almost every government.
There were detractors, of course. “Nice sentiment but when are Qantas suggesting these dreams might come true?” asked Jeff Brady. “I haven’t seen my family in 19 months and counting.”
Some comments claimed the ad reignited the vaccine debate.
We think it hit just the right spot. It came as our political leaders continued to bicker over when we can expect to travel across state borders and internationally again. Will it be when 70 per cent of us are jabbed? Or 80 per cent?
Qantas have sent them an unequivocal message that the bickering must stop.
Tell us what you think.
