An American investment firm is set to crack the Australian aviation market with a new independent low-cost airline called Bonza.
Founded by former Virgin Blue executive Tim Jordan, the new airline will look at a network of regional destinations rather than the east coast triangle of Sydney, Melbourne and Brisbane.
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“When you look at the largest 15 domestic aviation markets in the world, Australia is the only one that has no independent low-cost operator,” said Mr Jordan. “We’ve seen an opportunity in the marketplace, and one which is very complementary to existing operators.
“We will be about offering a generally low-frequency service – maybe two or three times a week – at a very low price.”
Explore more: flybonza.com
