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The Big Question: What is 'greenwashing' in travel and how to spot it?

By Kristie Kellahan
Updated June 10 2024 - 8:45am, first published June 6 2024 - 7:00pm

Eco-friendly. Green. Sustainable. They're buzzwords that appeal to travellers who are concerned about the planet. But what do they really mean, and how can we tell if a hotel or tour operator is really taking positive action to address the climate crisis?

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